No Strangers

No Strangers is a community-led music initiative built on connection, inclusivity and shared experience. Although the platform had a clear ethos, it lacked the visual structure needed to bring its message into a coherent public presence.

The challenge was to create an identity that could express unity without relying on literal symbolism, and that could move fluidly across digital channels, event materials and merchandise. We developed a custom mark formed from rounded, interconnected shapes that hint at human silhouettes while remaining abstract, allowing the symbol to stand for togetherness without depicting it directly.

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This became the foundation for a broader visual language, supported by a set of templates for social content, streaming platforms and promotional material.

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Since its introduction, the identity has become an integral part of No Strangers’ presence, appearing across posters, event graphics, merchandise and online platforms, helping to give the movement a recognisable and consistent voice.