Blink Studios
A considered visual foundation for an emerging content agency, navigating an expanding creative landscape. Cape Town-based Blink Studios, approached us seeking an identity that needed to work across different contexts, from initial client pitches and social media to final deliverables for international campaigns.
Scope
Brand Identity
Industry
Media Agency
Year
2025
Our approach centred on developing a custom word-mark with soft, rounded letterforms that suggested movement and flow, qualities inherent to the video content that forms a significant portion of the studio's output.
We began by developing a custom word-mark with soft, rounded letterforms that reflect the studio’s approachable character, and refined the “B” into a standalone symbol that is simple enough to function across a wide range of applications. This formed the basis of a concise brand kit, including a blue palette, typographic structure and early digital expressions used for social media and introductory use-cases.
The identity provides Blink with a clear and adaptable foundation for their visual presence, supporting their growth from an emerging studio into a team producing work for global campaigns.
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