Dentist Lab

Dentist Lab is a conceptual dental practice imagined for a contemporary, tech-forward market, created as an exploration into how clinical environments might be redefined. The intention was to move away from the familiar visual tropes of dental branding while retaining the clarity and trust that the sector requires.

The work centres on a distinctive tooth-shaped symbol paired with a restrained sans-serif wordmark, forming a system that can adapt across digital interfaces and environmental applications. A palette of cool blues, greys and off-whites supports the identity, setting a calm and orderly atmosphere without overtly referencing the clinical. The result is a speculative brand that proposes a more considered approach to dental design, suggesting that these spaces can feel modern and welcoming without losing their sense of precision.