Humanz x Slo Mag

We worked with Humanz to help shape the visual direction for a campaign pitched to Slow-Mag, centred on the idea that modern life moves quickly and that small moments of pause matter. The campaign set out to shift the brand from a purely functional supplement to something rooted in everyday life, drawing on familiar South African scenes of commuting, parenting, studying and working.

Our role was to translate this idea into a set of images and layouts that could move easily between social media, billboards, digital screens and in-store displays. The visuals combine dynamic photography with the brand’s effervescent burst, creating a sense of momentum paused in mid-air. This treatment allowed the product to sit within moments of rush without losing clarity or presence.

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We developed variations for story formats, feed posts, countdowns, out-of-home executions and retail environments, as well as a concept for a branded drink collaboration. The work provided Humanz with a cohesive narrative expression of the campaign, showing how the idea could carry through from a small mobile screen to a large-scale public setting, and how the brand could speak to the pace of daily life with a simple, memorable line: Life’s fast. Take it slow.