HAPI

Hapi is a conceptual skincare brand built around sustainability and a focus on healthy, glowing skin.

The aim was to create an identity that felt confident and uplifting while remaining functional and clear, offering an alternative to the understated minimalism common in the category. We developed a bold wordmark supported by soft, organic forms that introduce a sense of warmth and approachability.

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A blue and yellow palette became the foundation of the system, bright enough to stand out yet balanced and gender-neutral. The packaging is intentionally simple, using considered typography and structured layouts that extend across tubes, posters and e-commerce imagery.

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The concept proposes a more expressive direction for skincare branding, showing how colour and personality can sit comfortably alongside credibility and effective communication.