No Strangers

A stand-out brand kit for a music platform

Client:

No Strangers

Date:

2025

Location:

South Africa

No Strangers is a community-led initiative built on connection, inclusivity, and shared experience, brought to life through the universal language of music. Rooted in the belief that music connects us all, No Strangers is a platform designed to bring people together and become a part of something bigger.

No Strangers had a powerful ethos but no visual identity to tie it together. Their vision of building a community united by music needed a brand mark and a design system that could embody unity and togetherness, and scale seamlessly across digital, print, events, and merchandise.

We designing a custom mark made of free-flowing, rounded forms that subtly suggest human silhouettes without being literal. From there, we built a supporting visual language consisting of various media templates to be used on socials and streaming platforms.

Since launch, the No Strangers visuals have become central to their movement. It now lives across streaming platforms like SoundCloud, posters, event visuals, and merchandise.

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