Hapi

Hapi is a concept skincare brand built with sustainability at its core and products made to deliver a fresh, healthy glow.

We wanted to create an identity that felt confident and cheerful to stand out in a crowded skincare market. The brand needed to balance fun with functionality and we did this by merging clean organic shapes with a playful personality.

We designed a bold, memorable wordmark supported by soft, approachable forms that conveyed both balance and distinction. A rich blue and yellow palette became the backbone of the system, bright yet grounded, gender-neutral, and instantly recognisable. Packaging was minimal but expressive, with tactile typography and confident layout choices that carried through to posters, tube designs, and e-commerce photography.

The result is a concept that shows how skincare branding can move beyond the sameness of neutral minimalism. Hapi proves that personality, colour, and confidence can capture attention on the shelf, stop the scroll online, and still feel credible and effective.