Dentist Lab

Dentist Lab is a conceptual dental practice designed for a contemporary and tech-forward market. As a proof of concept, the branding merges clinical precision with modern aesthetics to reframe how dental spaces can look and feel.

This spec work challenged us to create a sleek and trustworthy identity that avoided the clichés of traditional dental branding while remaining instantly recognisable.

We designed a distinctive tooth-shaped icon, paired with a clean sans-serif wordmark with a logo system that is highly adaptable across digital and environmental interfaces. Supporting the icon system and messaging  is a cool-toned palette of blues, greys, and off-whites which reinforcing the calming, professional atmosphere.

The result is a conceptual brand that proves dental practices don’t need to feel clinical or intimidating.