AAFRICAA

Boheme Flames, a boutique candle and lifestyle brand, needed a visual refresh to match its growing audience and premium aesthetic. While their product quality was top-tier, their online presence didn’t reflect the same level of sophistication. Vero Ads stepped in to help elevate their brand with powerful creative and targeted digital campaigns.

The challenge:

Boheme Flames had a strong product line but lacked consistency in brand identity and digital reach. Their online ads weren’t converting well, and the visual style didn’t match the emotional appeal of their products.

• Inconsistent brand visuals
• Low engagement from ad campaigns
• Limited audience targeting and reach

The solution:

We crafted a visually rich campaign strategy that emphasized the sensory and emotional qualities of Boheme Flames’ products. The team introduced a fresh creative direction with mood-driven visuals, storytelling-based copy, and platform-specific ad formats to boost impact.

• Developed a cohesive visual identity across ads
• Created emotional, lifestyle-driven ad creatives
• Targeted high-intent audiences through Meta and Pinterest Ads

The results:

The updated brand presentation and targeted campaigns led to stronger engagement, higher sales, and a clearer brand voice across channels.

• 3.1× ROAS on Meta campaigns
• 45% increase in website traffic
• Elevated brand perception and recognition